All Nippon Airways (ANA) announced today it will introduce Star Wars livery, with the iconic R2-D2, on its newest aircraft 787-9 Dreamliner to mark the beginning of a five-year ANA Star Wars™ Project and agreement with The Walt Disney Company (Japan) Ltd.
This marks the first time a Star Wars character will appear on the exterior of a commercial aircraft. The R2-D2 design was unveiled to Star Wars fans today at Star Wars Celebration in Anaheim, California, just months prior to the character’s appearance on international flights in this year.
The Star Wars livery is in line with ANA’s strategy to further enhance its international presence. Last spring, the carrier significantly expanded its international flight network from Haneda and Narita airports in Tokyo.
With demand increasing around the world for flights to Japan and routes linking Asia with the United States, ANA is committed to raising the profile of the ANA brand in the global market through innovative partnerships and branding opportunities. The partnership with Star Wars, beloved by audiences in Japan and around the globe, is a perfect match as Japan’s largest airline seeks to connect travelers around the world through this project.