Hello Kitty 40th Anniversary: EXILIM EX-TR15 in Singapore


Press Release
Singapore, 01 November 2013 – With the following success of the first-ever Singapore exclusive Hello Kitty Exilim EX-TR10 launch in September this year, Casio Singapore is now to announce its second collaboration with Sanrio Company to celebrate the 40th anniversary of Hello Kitty and to launch the Casio EX-TR15 exclusive digital camera in Singapore.

“The CASIO EXILIM EX-TR15 has been a tremendous success in Singapore, with our initial shipment sold out within a month from its launch, and subsequent shipment sold-out within a week,” said Mr. Johnny Ng, General Manager, Compact Digital Camera Division, CASIO Singapore. “The Hello Kitty 40th Anniversary ♥ EXILIM EX-TR15 is a celebration of two iconic brands coming together to marry the best in design and innovation.

The limited edition camera features built-in wireless connectivity and live view function, unique to the EXILIM EX-TR15, for users to take perfectly self-portraits, share them instantly, while enjoying a stylishly-designed camera.

Where to Buy
Priced at S$1,499.00 each, 200 units of the Hello Kitty 40th Anniversary ♥ EXILIM EX-TR15 is available exclusively at the Consumer Electronics Exhibition (CEE) 2013 at Suntec City Hall 6, booth 6121, on 1st November 2013. An additional 200 units will be sold through premium CASIO EXILIM retailers after CEE 2013.