Starbucks Coffee Company (NASDAQ: SBUX) and The Salvation Army are into their 10th partnership this Christmas. Coffee-lovers will get to enjoy a complimentary tall-sized Starbucks beverage on 5th December 2013, 5 – 7pm island-wide, while donations are collected for The Salvation Army in Singapore.
In addition, Starbucks will also be holding a Christmas Festival at its Plaza Singapura outlet on 5 December 2013, from 5 pm. The Christmas Festival is to celebrate Starbucks and The Salvation Army 10th year of partnership, featuring music performances by local artistes, and a pop-up thrift store run by The Salvation Army where customers can shop for Christmas presents.
“Starbucks aims to make a difference in the local communities where we do business. We are proud of our ongoing partnership with The Salvation Army that has lasted a decade. As we continue to collaborate, we look forward to warming the hearts of our beneficiaries in this season of love and giving, by bringing a little more sunshine and cheer to their lives,” said Jane Lau, managing director of Starbucks Coffee Singapore. “The support provided by our customers and partners has always been the highlight of the year. For our 10th year partnership, we hope to do even more for The Salvation Army.”
As a lead up to the celebration of the decade-long partnership, Starbucks and the local artistes will be organising a series of intimate Christmas Get-togethers where local talents like, Natalie Hiong and The Gladstones, etc will perform at selected Starbucks stores to spread the festive joy to more customers.
Fans can catch their favourite artistes at selected Starbucks stores daily, beginning 30th November, the performance schedule will be available at Starbucks Singapore Facebook Page.
For more information, visit Starbucks.com.sg.