EZ-Link imagine American Express Prepaid Card Media Launch

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Press Release:


Singapore 31st October, 2012 – EZ-Link Pte Ltd, Singapore’s largest CEPAS card issuer, and American Express today announced a new card-issuing partnership in Singapore and unveiled the first product under the partnership, the EZ-Link Imagine American Express Prepaid Card (or the “Imagine Card”).

The Smart Payment Choice for Young Adults

EZ-Link and American Express together developed the Imagine mobile app feature, which allows its cardholders to view the latest merchant offers, their card transactions and balances in real-time. Available on Google Play, the app empowers young adults to manage and control their finances via mobile anytime, anywhere.

The Imagine Card is the first American Express-branded, contactless prepaid card in the world, and it is the first American Express-branded product equipped with EZ-Link CEPAS functionality, giving cardholders the convenience of using it for public transit, taxis, Electronic Road Pricing (ERP), with the Electronic Parking System (EPS) and at an extensive network of merchants accepting EZ-Link in Singapore.

The Imagine Card is also the first prepaid card in the market that can be integrated with the EZ-Link Season Pass, which offers unlimited bus travel and up to four train journeys per day.

Interested applicants can apply and purchase the Imagine Card at www.imaginecard.com.sg or visit any TransitLink ticket office for an over-the-counter purchase from 1 November 2012 onwards. The Imagine Card will be sold at S$50 of which S$40 will be loaded into the Imagine spending purse. Cardholders can top up the Imagine Card via multiple channels, including online, at www.imaginecard.com.sg and AXS Stations, with more channels to be added in the future.

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