Mondelez Singapore launches their new premium chocolate offering – Cadbury Glow. Leveraging on its global expertise in chocolate research and breakthrough innovation capabilities, the established chocolatier now looks to raise the premium category with its breakthrough concept of premium gifting for discerning consumers, inspiring treasured memories and glow moments with loved ones.
Through research, Mondelez International discovered a rising trend of consumers that go the extra mile to select a gift for those special around them. Identified as ‘Thought Gifters’, these individuals demonstrate care, imagination and meaning to their gifts. With that in mind, Mondelez Singapore aims to bring back that ‘forgotten’ joy of seeing loved ones smile from receiving a well-thought gift; introducing Cadbury Glow.
The inspiration behind Cadbury Glow was sparked by the Glow Moment – the warm glow of happiness’ that comes from seeing dear ones light up with joy when they receive a special gift. Following this philosophy, Cadbury Glow is symbolic to the care that went into the gifting and also a representation of love and warmth; to ultimately create glow moments for the special individuals in your life.
To share the Glow, Mondelez Singapore launched a unique gifting website to bring the exclusive world of Cadbury Glow to life. Individuals are given the opportunity to showcase their personal touch for selected recipients by writing customized notes; or creating shared memories via personalized videos.
Cadbury Glow Chocolate Gift sets are available at major supermarkets and convenience stores across Singapore. Cadbury Glow (160g/16 pieces) or (240g/24 pieces) are priced S$9.90 and S$14.90 respectively.
