Ferrero, the producer of world’s most celebrated praline Ferrero Rocher, has launched its first Southeast Asia boutique Pasticceria Ferrero at Wisma Atria 26 November, 2014. The only store of its kind in the world, the Ferrero boutique will only be available for this festive season.
Rudy Sequeira, Managing Director, SEA, Ferrero Asia Ltd opened the ceremony and was joined by Leonardo Perrone, Marketing Director, South East Asia, and Mediacorp Celebrity couple, Joanne Peh and Qi Yu Wu, in the ribbon cutting ceremony to officially launch the store.
Leonardo Perrone de Almeida shared that “Ferrero Rocher has always celebrated the spirit of gifting. The fine elegance of our pralines makes them the special gift for precious moments. This exclusivity is further underlined by our long Italian Heritage, high quality ingredients and the delicate process that goes into every chocolate we produce.” The event also unveiled the longstanding and unique heritage of Ferrero. With so much going into creating that precious moment, Ferrero Rocher truly brings the fine art of Italian creation to life. Ferrero Rocher is made with highest quality ingredients, beginning with the hand-picking of the finest of hazelnuts which form the heart of Rocher, then covered with decadent chocolate that reflects the elite taste of those who gift them.
Ferrero Chefs from Italy, Luca Dellapiana and Alessandria Davide, flew in to Singapore to lead a live demonstration of the making of Ferrero Rocher. Joanne Peh had the chance to create her own individual precious gift for her husband, QiYuwu. Visitors to the Pasticceria Ferrero will also get to watch live demonstrations of the making of Ferrero Rocher by Ferrero’s specially trained Italian Chefs. The demonstration will be held on weekends from 29 November to 1 December.
This year, Singaporeans will have a chance to customise their gift boxes in the Pasticceria Ferrero at Orchard Road’s Wisma Atria with a range of variants, including the special pralines available only this Christmas in Singapore. The Pasticceria Ferrero will stock exclusive pralines – Ferrero Tenderly White, Ferrero Cappucino, Ferrero Tenderly Nougat, Ferrero Manderly, Mon Chéri, Pocket Coffee, Kusschen White, Kusschen Milk, Kusschen Dark, Raffaello and Ferrero Rondnoir- the latter 2 pralines are currently part of the assortment in the Ferrero Collection. Along with these, Ferrero Rocher will also bring in its all-time Christmas Limited Edition Rocherone and the Christmas Pyramid. The new range of Ferrero Rocher will be available for a limited period only.
The Pasticceria Ferrero is only available for a limited period during this festive season, so do pop by and grab some exclusive pralines and customize gift boxes to cater to your loved ones’ taste bud.