A Bold Night Out with The Fray celebrating Guinness Arthur’s Day


Guinness hosted its second Arthur’s Day celebrations in Singapore on 27 September 2013 and brought about 1,759 fans, with double platinum record artists The Fray for the occasion!

The guests at the concert enjoyed an epic set by the Denver alternative-rock band in a specially constructed pint-shaped concert arena at The Promontory@Marina Bay, and were also entertained by local band Ellipsis – winners of the ‘Play on the Day’ competition who kicked off the night’s revelry.

As The Fray took their positions on stage to begin their first song, the Guinness Arthur’s Day backdrop came down to reveal a transparent screen that allowed for views of the illuminated Marina Bay and the breath-taking Singapore skyline. In an intimate setting, The Fray led the the huge crowd of fans and invited guests in the signature toast to “To Arthur”, celebrating GUINNESS’ founder Arthur Guinness who was distinctive, bold and epitomizes the concept “Made of More”.


The band performed a sneak peek of the upcoming album that is still in the mixing and editing stage, ‘Hold My Hand’ and ‘Wherever This Goes’, debuting for the first time outside the U.S! They also sang their award-winning tunes ‘How to Save a Life’, ‘Never Say Never’, ‘You Found Me’ and ‘Over my Head (Cable Car)’ together with other hits.


Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore, said that it has been a great success in the second installment of Guinness Arthur’s Day in Singapore, from the ‘Play on the Day’ competition which led to a local emerging band opening for The Fray today, to the bold activations and sharing of Guinness moments, and promise that “GUINNESS has, and will continue to stay true to rewarding its fans with novel experiences such as Arthur’s Day, and continue being a passionate supporter of live music here in Singapore.”

Singapore joined over 55 countries and an estimated 1.7 million people across the world to celebrate the fifth year that Guinness Arthur’s Day has been celebrated globally.

For post-event updates about the Guinness Arthur’s Day Concert, fans are reminded to visit the GUINNESS Singapore Facebook page https://www.facebook.com/Guinness.SG.

GUINNESS should be enjoyed on Arthur’s Day, and any other occasion, responsibly. For more information, visit www.DrinkiQ.com

The Fray Concert Set lists

From released albums:
All at Once
You Found Me
Turn me on
Look After You
How to Save a Life
Here We Are
Over My Head (Cable Car)
The Fighter
Never Say Never
Be Still

Unreleased fourth album, debut performance outside the U.S.:
Hold My Hand
Wherever This Goes

Image Credit: Asia Pacific Breweries Singapore