Sony Full-Frame a7R III Mirrorless Camera brings you a new level of image quality

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Sony A7R III

Sony a7R III camera

Sony unveils their latest full-frame mirrorless camera – a7R III; a compact and lightweight gadget that suits both mature and immature photographer and videographer. Without further ado, let’s check out the 4 new things you can find in Sony a7RIII mirrorless camera.
New Level of Image Quality

The 42.4MP high-resolution, back-illuminated Exmor R CMOS image sensor utilises a gapless on-chip lens design. There is an AR (anti-reflective) coating on the surface of the sensor’s seal glass to dramatically improve light collection efficiency; as result in high sensitivity with low-noise performance and wide dynamic range.

Sony a7R III full-frame mirrorless camera

High-Performance AF and AF/AE Tracking at up to 10 fps2

The innovative new α7R III full-frame mirrorless camera is equipped with a refined image processing system that allows it to shoot full 42.4MP images at up to 10 fps with continuous, accurate AF/AE tracking for up to 76 JPEG / RAW images or 28 uncompressed RAW images11. This high speed 10 fps mode is available with either a mechanical shutter or a completely silent shooting12, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps13 in live view mode with minimal lag in the viewfinder or LCD screen.

High-Quality 4K for the Video Professionals

The new α7R III is exceptionally capable as a video camera; offering 4K (3840×2160 pixels) video recording across the full width of the full-frame image sensor. When shooting in Super 35mm format; the camera uses full pixel readout without pixel binning to collect 5K18 of information, oversampling it to produce high-quality 4K footage with exceptional detail and depth.

Build, Design and Customisation for Professionals

Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content; including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more.

Sony a7rIII

With these immense capabilities and a compact, lightweight body, the α7R III is an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

The Sony α7R III Full-frame mirrorless camera will be available at; all Sony stores, Sony Centres and selected Sony authorised dealers from end November 2017.

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