Canon launched the latest full frame EOS 5D Mark IV camera, offering professional photographers and filmmakers stellar performance and speed to deliver captivating narratives in both still and video formats.
The EOS 5D Mark IV extends the legacy of the 5D series with improvements on key features found in the popular EOS 5D Mark III, and best-in-class technology and features found in professional EOS models like the EOS-1D X Mark II. New features such as support for Dual Pixel Raw (DPRAW) format and 4K frame grabs will empower photographers with greater control when creating and capturing their shots.
Canon EOS 5D Mark IV will be available in Singapore at all Canon authorised dealers from 8 September 2016.
|Model||Recommended Retail Price|
|EOS 5D Mark IV body||$5,199|
|EOS 5D Mark IV Kit (with EF24-70mm f/4L IS USM)||$6,249|
|EOS 5D Mark IV Kit(with EF24-105mm f/4L IS II USM)||$6,599|
|BG-E20 Battery Grip||$429|
1. Remarkable still photo performance
EOS 5D Mark IV comes equipped with Dual Pixel RAW (DPRAW) –a feature which enables adjustments to be made to images after a photo is taken. This new version of RAW image data contains Dual Pixel information that allows precise adjustments to be made in post-production via DPP, providing professional photographers an edge in terms of precision enhancements.
With this feature, users can make micro adjustments to the position of maximum sharpness and resolution based on the depth of subject, reposition the viewpoint to horizontally shift the foreground bokeh, as well as reduce ghosting and flare effects in images.
2. Professional 4K movie and image quality
With the EOS 5D Mark IV’s ability to shoot smooth 4K videos at 30fps, picture-perfect moments from a video can be extracted as a JPEG image at a resolution of approximately 8.8 megapixelsusing the camera’s in-built 4K frame grab feature, suitable for creating A3 sized prints. Compared to 7fps continuous shooting in viewfinder mode, the 4K frame grab capability allows photographers to capture a decisive moment at a much higher speed.
The HDR movie function allows users can capture beautiful 30p videos in a brightly-lit environment without risking overexposure. In addition, the Time-lapse movie feature allows users to create time-lapse movies by gathering and connecting photos shot at regular intervals.
3. Wi-Fi / NFC connectivity and in-built GPS
The EOS 5D Mark IV is designed with in-built Wi-Fi and Near Field Communications (NFC) capabilities. This enables users to easily transfer videos and images to external devices via FTP or FTPS service, via the Camera Connect app, or upload them directly on to social media sites. This potentially improves the workflow for many photographers, especially those in the field.
Remote shooting can be activated via the Camera Connect app, so users will have the flexibility to take photos or record videos from a distance using their smartphones. NFC enables quicker connection between the EOS 5D Mark IV and most NFC-enabled devices, and can be set up simply by tapping them together.
Equipped with an in-built GPS, the EOS 5D Mark IV can record location data of images into Exif data without requiring an external GPS unit. The ability to automatically record location details of where photos were taken would be especially useful for photographers who work on-the-go.
4. Sturdy design and easy operability
Built for durability, the EOS 5D Mark IV is designed for enhanced dust- and water-resistant performance, for use in challenging environments. The exterior body of the camera is protected and sealed with an outer rubber coating or dust/water-resistant sealing material at all of its joint areas .
With the Intelligent Viewfinder II, users will be able to check and adjust shooting functions without taking their eyes off the subject. They can also customise the display to include an electronic level and other functions. With the electronic level displayed, users can view the current tilt and rotation of the camera, which makes it easier to compose their shots.
The EOS 5D Mark IV’s LCD monitor also features customisable touch panel functions, allowing users to quickly navigate menus and adjust settings such as shutter speeds, ISO speeds, and AF and AE functions. The touch shutter function also allows users to snap a photo simply by tapping the LCD screen to focus and shoot. Touch panel sensitivity can also be adjusted, or deactivated altogether. With its Touch AF capability, live-view shooting will be more intuitive and comfortable for users.
5. New lens and accessory to complement performance
The highly reputed EF24-105mm f/4L IS USM lens, originally released as a kit lens for the EOS 5D in 2005, has now been updated with the latest L series enhancements to match the higher rendering power of the EOS 5D line. These include improved optical performance, significant flare and ghosting suppression through the use of Air Sphere Coating (ASC), IS performance upgrades, fluorine coating for improved durability, and quieter operation to suit videography usage. The EF24-105mm f/4L IS II USM’s zoom range covers everything from wide-angle to mid-telephoto shots, to complement the versatility attainable with the EOS 5D Mark IV.
Also new to the EOS range of accessories is the optional BG-E20 battery grip. Featuring a slimmed down grip, it provides improved handling when shooting in portrait orientation. Powered by up to 2 LP-E6/ LP-E6N batteries, the BG-E20 prolongs the battery life, lending users extra support for long periods of movie or stills shooting. In addition, the grip is assembled with the same build quality as the EOS 5D Mark IV, a dust/water resistant design, to deliver the same level of durability.