Earlier today, 121 McDonald’s restaurants in Singapore participated in National Breakfast Day by giving away some 120,000 Egg McMuffins (双圆腌肉), as part of Singapore’s (and the world’s) largest ever breakfast giveaway. National Breakfast Day is a regional McDonald’s initiative that will see 5,000 McDonald’s Restaurants in Asia, the Middle East and Africa give away some five million Egg McMuffins in all.
McDonald’s iconic Egg McMuffin, with its perfect combination of freshly cracked eggs, Turkey ham and cheese between toasted English muffin buns, has been specially chosen for this one-of-a-kind event. Each participating restaurant gave away 1,000 free Egg McMuffins to customers on a first-come, first-served basis. The give-away which was intended to conclude at 10am, saw over 90 stores having the Egg McMuffins fully redeemed. McDonald’s then decided to extend the give-away for the remaining stores till 11am. 115 stores had their Egg McMuffins fully redeemed by 11am.