The F&N Ice Cream Brand Challenge 2017 is one of the several initiatives driven by F&N Creameries to help preserve our charming and endearing Singapore icon, the ice cream cart. The brand challenge was designed to involve the next generation of Singaporeans; to embrace and help do their part to keep our ice cream ‘uncles’ relevant and independent.
The ice cream pushcart is an irreplaceable part of the Singaporean identity. Through the F&N Ice Cream Brand Challenge, the younger generation are engaged to play an important and meaningful role in helping to preserve this well-loved icon of Singapore.
In a competitive market increasingly saturated with many players; tapping on the ideas and knowledge of the next generation will enable the economic continuity of the ice cream pushcarts.
Playing the role of a marketing brand manager, students will have opportunities to wield their business knowledge and creativity; in conceptualising feasible solutions and innovative marketing strategies for the revamp of the ice cream pushcart and its business model. Attractive cash prizes
Attractive cash prizes totalling $1,800 will be awarded to the top three teams. The winning team’s pitched business model may also be implemented across all F&N Creameries ice cream pushcarts islandwide, based on practicality and functionality.