Singaporeans Share How “They Have Been Good This Year” at Clarke Quay


Tiger Beer Singapore launched its Tiger Phone Booth activation last evening at Clarke Quay. To bring the campaign down to the streets of Singapore, public who is 18 years old and above are given a chance to enter the specially-created booth and make a call to Tiger Beer’s “Santarina” to share How They Have Been Good this year and why they deserve a huge Christmas present – A year’s supply of Tiger Beer and tickets for him/herself and two friends to Tiger Beer’s year-end party.

Image Credit to APB Singapore

Queuing for phone call to Tiger Beer’s “Santarina”

Image Credit to APB Singapore

Image Credit to APB Singapore

The Tiger Phone Booth will be activated at the following places:
1) Clarke Quay – 28 November to 1 December
2) Raffles Place – 3 to 5 December (as part of road shows hosted by media personalities Bobby Tonelli and Rosalyn Lee)
3) St. James Power Station – 7 to 12 December (excluding 9 to 11 December)

Thus, consumers can also simply log on to to share how they have been good this year. The best entries will win invitation to the brand’s biggest festive celebration on Saturday, 22 December at the Pit Building.

Tiger Beer Christmas Party 2012:
To be held at the Pit Building from 8pm to 2am, the Tiger Beer festive party is set to take year-end celebrations to the next level with a kaleidoscopic range of light effects projected to the pumping sounds of headlining DJ’s such as DJ KoFlow, Kevin Lester (frontman of band Sixx) and DJ duo Fingerscroxxed, consisting of veteran DJ Nomsta, and Amanda Ling (ex-member of local group Electrico) who will work the crowds till the early hours of the morning.