Singapore, 21 February 2013 – Guinness launched their new Guinness Draught in a Bottle (GDIB) in Singapore and on the same evening, Guinness Singapore created a history by achieving a Guinness World Records title for the “Longest Bar Slide”.
The exclusive event was attended by over 350 guests at the House of Timbre who witnessed Guinness fan Jeffrey Ng, handpicked by the brand, slide the new 330ml GUINNESS Draught in a Bottle 14 metres and 10.4 centimetres down the specially constructed bar slide to establish the world record.
With 10 metres set as the minimum mark to achieve the new Guinness World Records title for the “Longest Bar Slide”, five GUINNESS fans were pit against each other in a round-robin format to clinch the title. Rallied by a supportive crowd and closely observed by an adjudicator from the Guinness World Records, Jeffrey overcame initial jitters to successfully set the record on his second attempt.
To successfully establish the record, the opened bottle had to remain on the flat, smooth-surfaced bar which measures slightly wider than your average 30 cm ruler after the attempt, with no spillage allowed. Following the record attempts, guests also had the chance to try their hand at the slide on a custom built Guinness bar, which measured 0.5 by 15 metres.
Guinness Draught Beer will retail for approximately $12 per bottle at clubs, restaurants and diner outlets all over Singapore, including areas such as Dempsey Hill, Holland Village, Clarke Quay and Mohamed Sultan Road.