Tiong Bahru Community Happiness Served Campaign


First of its kind, the Tiong Bahru Community has launched of Singapore’s first #HappinessServed campaign.  Aimed at building a culture of appreciation in Singapore’s service industry, over fifty local businesses in Tiong Bahru Estate have come together with the common goal of showing the public that good service is very much alive in their enclave.

Market research group Taylor Nelson Sofres (TNS), revealed that 87 per cent of service providers (across industries such as retail, F&B, hospitality etc.) cited customer appreciation motivated them to perform better and go the extra mile, in a recent survey. Customer support also ranked highly on encouraging businesses to up the ante on delivering quality service experiences.

#HappinessServed:) encourages customers to recognise good service via Instagram. The campaign runs from 7 to 22 September 2013, at the Tiong Bahru estate, known for its diverse business mix of modern bistros, traditional eateries, quirky lifestyle stores, and cosmopolitan demographic. The public is invited to join in the celebration and recognise their favourite service staff and businesses in 3 easy steps:
1. Visit any participating store in the neighbourhood
2. Snap an image of the service staff who served you well
3. Upload the image with the hashtag #HappinessServed:) and add the store’s geo-location on Instagram

Service Professional, Jay, serving his customers with a smile at the HappinessServed Campaign
Customers showing their appreciation via Instagram at the HappinnessServed Campaign

#HappinessServed:) counters placed in participating stores will add up all the votes in real time, providing instant recognition to the businesses and service personnel for their outstanding service. Such would highlight the exceptional service levels of these local businesses and reinforce the need to build a culture of appreciation in Singapore. Customers without the Instagram application can also participate via the submission of physical voting slips located at various collection points on-site.

The campaign will close by 22nd September 2013, business, store and service staff with the highest votes will be announced then. For more information on this campaign, please visit http://HappinessServed.sg.