Hello Readers!!! And warm greeting to all Singapore Blogger here! Welcome back to my blog!! It’s near Christmas season and I guess you people are busy preparing Christmas gift right? Today, I am going to introduce my first campaign video collaboration with The Influencer Network (TIN) Singapore.
The campaign itself and the video concept is basically related to Bloggers, on what bloggers means, what does bloggers do and how bloggers deliver their point of view on their blog. With the script given, I directed and produced this promo video as ‘We Are Bloggers’ – an essentially a cause to get Singaporean’s Support for the good work of Bloggers in Singapore.
Local Bloggers in Singapore have gathered to ask the general public to support their craft by sharing their publicity video and to sign an online form. A cause #SupportSGBloggers has been created to let Singaporeans show their support and appreciation for the hard work of Bloggers in Singapore.
The image of bloggers has suffered due to recent controversies on bloggers demanding freebies from merchants such as restaurants or salons, etc. The job as a blogger has always been a difficult and thankless one. To bring the softer, up-to-date and important news to the general public, it demands time, effort, passion and determination to curate & perfect the content.
The campaign hopes to encourage Singaporeans to say ‘YES‘ to the work of bloggers and to recognise the value of blogs and microsites in helping them make their day-to-day important decisions.
Hong Peng, a blogger who blogs at http://hpility.blogspot.sg/, and a director for the publicity video ‘We are Bloggers’ opined ‘This is a very timely and meaningful movement to get Singaporeans’ support on our craft. I have been blogging since 2007 and I take pride in attending events and launches, and bringing up-to-date information to all my readers. I see my job as an important one as it affects my readers’ decisions in all areas of their lives. I blog to see things differently and I hope Singaporeans can see the hard work we put in as bloggers’.
Wee Heng, a popular blogger who blogs at http://www.aspirantsg.com said, ‘Participating in this video has allowed like-minded bloggers to come together for a common goal, and simply, to share our joy and love for blogging, as this unique craft has been widely misunderstood. All of us have a deep passion and mission for blogging and we ensure our blog entries are professional. We hope Singaporeans can come forward to show us their support in this regard’.
Singaporeans can access https://www.causes.com/campaigns/70778-raise-awareness-on-the-craft-of-blogging-in-singapore to give their support. The campaign, which has a target of 1000 signatures, ends 31st Jan 2014.
Ways to support this cause:
- Share the Publicity Video on Facebook and Social networks
- HashTag #SupportSGBloggers on Twitter and Instagram
- Sign the cause at https://www.causes.com/campaigns/70778-raise-awareness-on-the-craft-of-blogging-in-singapore
Key Messages in the Publicity Video ‘We are Bloggers’:
1) Bloggers love their craft
2) Bloggers want to be treated professionally
3) Bloggers keep up to the latest trends and happenings
4) Bloggers help customers by spreading meaningful word of mouth
5) Bloggers allocate time in between busy schedules to attend launches and events.
6) Bloggers take pride in their work
7) Bloggers just love to blog
8) Bloggers don’t demand for freebies
9) Bloggers ensure their blog entries are professional