Writing appealing content and optimized for search engines can be a challenging task for newcomers who want to find their way of writing great content.
Most content writers do not know what SEO is and how to optimized articles for search engines. The expert says to write an essay for people, not for search engines; as a result, you can get smarter with your content.
If you have a question about what is SEO, then the answer is simple. SEO is a way of creating well-optimized content that will attract readers and enable search engines to design your content better on the Search Engine Results Page (SERP).
Writing content is not as easy as achieving goals like solving a definite problem and appealing to customers or clients.
If you do not have enough budget to hire a writing expert, do not worry; you can know about all the things about SEO if you go through the following steps:
What is SEO Copywriting?
As Google started working on their updates, SEO copywriting also evolved since then. The elements of the Google Ranking Algorithm come in when you need to rank your content in Google and make way for paying customers and readers to your online business.
SEO copywriting is simply about generating helpful, compelling, and worthy content targeting specific keywords so that other people can advertise it on social media platforms.
SEO copywriting guide you to target your readers and solve definite problems with quality content.
Why is SEO Important?
SEO and content can’t be divided. If you want to rank your website, your content must be well-crafted to deliver the information efficiently.
It is entirely useless without content, and High-efficient content is one of Google’s top three ranking factors. If you don’t have quality content, you can’t rank the website other than the brand name.
SEO does the job of reaching your targeted audience, creating quality content that is needed for the customers.
These are steps you should look for while writing quality content.
1. Keyword Research
One of the significant works of a copywriter is to identify the right keywords for the content. A few factors like the text type such as blog post or landing page, the text’s primary purpose, targeted audience, and style should also be considered while finding the keywords.
Keywords are simply the terms people search on the internet to gather information. Guessing the keywords by yourself is not the correct way of finding keywords; you should take help from online software to help you with your keywords.
Firstly, your content should be reader-friendly; thus, you should place the keywords to prevent the reading experience. You shouldn’t force placing the keywords; instead, you should work on creating quality content. You can easily fit the keywords in your content if you keep focusing on your content.
It would be best to always look out as per buyer or reader perspective, not according to what your company wants to know.
It would help if you went for mid to high-level volume keywords with low difficulty; for targeting that is comparatively easy to target, still have a substantial search volume.
Remember, a low volume keyword is a corner to your buyer personas will probably end in higher quality viewers.
It would be best to look for the content ranking for the keyword you want to optimize. There are several free and paid keyword research tools available in the market.
2. Search For Questions People Randomly Ask
We know search engines like Google, yahoo, forums like Quora, Reddit are answering engines that shows the answers to people’s question.
In the beginning, you should identify which frequently asked questions. Thus, you can develop a better answer than your other SERP competitors are writing.
For example, you are handling a car service company, and then you shouldn’t answer any question which is irrelevant to car services like a car dealership or car swap.
3. Competitors’ Articles For Keywords
There is a trick: enter a keyword in Google and look at the top 10 search results to identify what the pages have in common. Alongside keywords, you should look for the semantically related words they include, the sites that link to them, readability score and their text length. A good content writer should have some optimization and copywriting ideas from their main competitors.
4. Optimize Meta Title, Header and Meta description
Your title should be easily recognized and understandable by both readers and search engines of what your content is about and what they will find on your page. It is crucial how you present your content to readers and search engines.
Meta Title should be 55-60 characters long, and it should be unique and have your targeted keyword. Meta Title conveys a message that matches your content and search intention.
The Meta description should be 140-160 characters long, not more than that. A Meta Description contains targeted keywords and a call-to-action that will motivate the readers to visit your website. You can consist of specific information like price, manufacturing as Google recommends it in the Meta Description.
5. Make A Template
Noting down all the main points of your content is the best way to write a resourceful content. It helps you to write as much as you want. For instance, when I was writing content on “Singapore VPN”, I made following of that webpage as follow.
Here are three points which will always be common in every content.
6. Create Easy To Read Content
Most people around the world are not familiar with tricky words and vocabulary. And the educated person being known to tricky words avoid reading complex comments. Know your audience, and write accordingly because a higher educated person will not be attracted to an 8th-grade reading level.
Try to reflect new points with H2, H3, and H4 headings.
The heading should be meaningful and transparent and about what the reader will know by reading your paragraph.
Do not use long paragraphs. Make sure the section is small and has a vital message.
Use bullet points and number lists. This technique helps the reader go through the line without having any problem finding the information. Try to use short sentences as it makes the reader’s reading experience more suitable.
Use simple vocabulary and check for a readability score online.
SEO is not just about ranking in Google. It is about managing more traffic, engagement, and enhancing your bottom line. That is why copywriting is essential—nobody will read low-quality content, no matter how higher it ranks. You should follow the tips and use the tools at your control because it’s time to get started. Good luck designing your SEO-optimized content.