Guinness Singapore Paint the Town Black

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Guinness Singapore launched “Paint the Town Black” campaign to aim fans online and on ground by combining social media and traditional out-of-home media to celebrate Arthur’s Day.

Through the creation of an innovative Facebook application, GUINNESS fans will be able to participate in the real-time painting of a massive Arthur’s Day outdoor site hosted at CityLink Mall, which links One Raffles Link to City Hall and Esplanade MRT Station.
To participate, fans will have to first “like” the GUINNESS Singapore Facebook page (www.facebook.com/Guinness.SG) on their computer or tablet and access the “Paint the Town Black” application.

After selecting a space on the artwork canvas between today and tomorrow from 11.30am to 8.00pm to “paint”, a synchronised “spider-plotter” device will paint on the huge canvas in real-time using a water-based spray paint.

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